FaltyDL, is an American, New York-based record producer and electronic musician. He needed some graphics to promote his upcoming tour on Instagram. After sending over a few drafts, we decided to go with a triptych of three versions.
The design is based on 3 principles: black & white vs primary colors, text as texture, and creating depth through layers. All images share elements with each other, sometimes in a slightly tweaked version. This way I tried to create a solid cohesion while still maintaining a playfulness.
![](https://cdn.myportfolio.com/95110ad4-639e-42fb-aaf9-cd9c114b2bc2/dc2e1a1a-52db-4741-85ef-29d916adc373_rw_1920.png?h=5030beb0bd9fbd7c891ae070a0469e54)
![](https://cdn.myportfolio.com/95110ad4-639e-42fb-aaf9-cd9c114b2bc2/91468144-e298-4bfe-a194-8026412ba6fb_rw_1200.jpg?h=23fcc8531492af2dcebab0a189747c0d)
![](https://cdn.myportfolio.com/95110ad4-639e-42fb-aaf9-cd9c114b2bc2/45e91a7d-6874-426e-b72a-2105b8cacefc_rw_1200.jpg?h=511840f67ded53c870e0d9513a42fb6f)
![](https://cdn.myportfolio.com/95110ad4-639e-42fb-aaf9-cd9c114b2bc2/8bdc698c-28e6-4a1f-b5e9-0df2b10676e1_rw_1200.jpg?h=d4ad0185a86085d602292d630ff227b0)
![](https://cdn.myportfolio.com/95110ad4-639e-42fb-aaf9-cd9c114b2bc2/518f689d-8b5e-4aee-a6c7-53a25b3d3711_rw_1920.png?h=b5dcfba3c2ffdd3aa1392fcfe0639aaf)